A fashion brand that aspires to be more...

There are two things we love as much as we love fashion:

1. Helping Animals - because of this, a portion of each of our sales will be donated to a local animal rescue to help aid them in finding forever homes for the animals in their care!

2. Advocating for Mental Health - we want to create a place that is inspiring and motivating. A place that normalizes conversations about mental health.

Combining minimalism with the whimsical. Styles that are bold & daring yet whimsical & Free. Ethereal with a twist of couture.

Animal Friendly. In an effort to help end animal cruelty in the fashion industry, we never use real animal products in our clothing designs.

perfect for every occasion. Casual everyday, cocktail or the Red Carpet.

New Tote Bags!

Our branded reusable totes have just launched! Show your support for your favorite brand while doing your small part to help the Earth!

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Scrunchies!

Calling all 80's & 90's kids! These extra large, velvet crocheted scrunchies are the *perfect* hair (or wrist!) accessory.

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What Inspires Us...

Our designs are inspired by life and the experiences we have. Each of our collections tells a story, a story generally relating to mental health. Anxiety and depression are very real issues that many people struggle with regularly.
Wanting to turn something that is dark and negative into something that is light and positive, design and fashion has given the outlet that was desperately needed. It helps to create a space that is hopefully inspiring to others that may be going through the same things.

The Princess has spoken

"I've never been ashamed of my mental illness; it never occured to me. Many people thank me for talking about it, and mothers can tell their kids when they are upset with the diagnosis that Princess Leia is bipolar too."

~Carrie Fisher

Featured collection

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